©2019 by Michael Maury. Proudly created with Wix.com

 

About

I am a marketing professional with over ten years of experience in digital marketing including e-commerce, user acquisition, paid search, digital advertising, content development, and social media management.


My passion for influencing the success of a brand's direct-to-consumer efforts propels my excitement for the work that I do. 


After earning a Bachelor's Degree in Communications from the American University of Rome (AUR), Italy, I continued on to work for Hollywood Branded, Inc., an entertainment marketing agency in Los Angeles as the Media & Marketing Manager. In 2011, I earned a Master Certificate in Internet Marketing from the University of San Francisco (USF). Shortly after, I was hired by Meyer Corporation, the largest manufacturer and distributor of cookware in the country supporting their social media and public relations initiatives.  


My culinary experience has offered me the opportunity to work with The Culinary Institute of America in developing a social media and content strategy for their newest branch campus in Napa, CA.


I am currently with WX Brands as a Digital Marketing Associate, assisting the spirits manufacturer and distributor in leading their proprietary brand portfolio's e-commerce and social media efforts. 

I look forward to connecting with you. 

 

My Experience

 

June 2018 - present

Digital Marketing Associate, WX Brands

  • Generated over $81k in revenue through online and email marketing campaigns 

  • Established website and email marketing best practices for brand portfolio, evaluating, reporting, and optimizing for improvement, including web and mobile user experience, competitor analysis, website, and email statics

  • Managed social media and e-commerce efforts including e-mail campaign creative requests, digital agency, and contractors assisting with content development

  • Developed a shared e-commerce and social media calendar to facilitate cross-departmental project management

  • Executed paid social media advertising campaigns in conjunction with out-of-home advertising generating 1.2 million impressions, leads, brand awareness, and online engagement 

October 2013 - April 2017

Social Media Marketing & Public Relations Coordinator, Meyer Corporation

  • Managed social media communities including customer service, content development (graphic design and video assets), and email marketing program for CakeBossBaking.com and PotsandPans.com

  • Developed +12 content marketing and lead generation campaigns and sweepstakes resulting in +18 million impressions, +24,000 email opt-ins, +50% community growth, an average CTR 3.9%, 2.2% average engagement

  • Collaborated with creative agency, content developers, influencers (bloggers/chefs), retail partners, and consumers to create content including recipes, infographics, GIFs, galleries, and videos

  • Founded the first-ever National Cooking Day to educate and encourage healthier cooking habits; campaign designed to drive traffic to and raise awareness of PotsandPans.com and all brands in the Meyer product portfolio

  • Leveraged social communities for consumer insights benefiting product development efforts  

April 2009 - May 2012

Media & Marketing Manager

  • Supported email and social media marketing initiatives for agency sales and client marketing efforts

  • Budgeted for and developed creative content for client marketing initiatives

  • Secured online press for the agency to improve search engine ranking and lead generation efforts

  • Created sales and marketing collateral for CEO including case studies, multimedia presentations, video reels, agency announcements, sales decks, and newsletters using Constant Contact

  • Reported ROI summarizing the value of confirmed press and product placement hits secured within entertainment properties (music videos/feature films/TV programming) estimated at a nearly $20 to $25 million for over 20 consumer brands

Education

 

2018

General Assembly, Digital Marketing Intensive

  • Gained proficiency in social advertising using Facebook, Google AdWords, and Google Analytics to find meaning in user behavior

  • Developed and planned a digital campaign driven by data and paid‐search strategies — and measured by key performance indicators

  • Subject matters included SEO, SEM, PPC, content planning and digital campaign development, user research, and audience profiling

2013

University of San Francisco, Master Certificate in Internet Marketing

  • Explored the relationship between traditional, digital and social media marketing and how they may work together to achieve campaign objectives

  • Developed an understanding of targeting specific audiences with tailored strategies, tactics and messaging

  • Gained an understanding of the tools that help execute the process of building, growing and evaluating marketing efforts

2008

The American University of Rome, Bachelor of Arts in Communication

  • Explored the history of various theoretical and practical aspects of creating, transmitting and analyzing information flow between and amongst individuals, groups, organizations, and societies through various media

  • Developed a deep understanding of communication theory and how it applies to intercultural, organizational, mass media, and diverse audiences

“What you keep to yourself you lose, what you give away, you keep forever.”

Axel Munthe

 
Two Pens on Notebook

Let’s Connect

 
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