I am a marketing professional with over ten years of experience in digital marketing including e-commerce, user acquisition, paid search, digital advertising, content development, and social media management.
My passion for influencing the success of a brand's direct-to-consumer efforts propels my excitement for the work that I do.
After earning a Bachelor's Degree in Communications from the American University of Rome (AUR), Italy, I continued on to work for Hollywood Branded, Inc., an entertainment marketing agency in Los Angeles as the Media & Marketing Manager. In 2011, I earned a Master Certificate in Internet Marketing from the University of San Francisco (USF). Shortly after, I was hired by Meyer Corporation, the largest manufacturer and distributor of cookware in the country supporting their social media and public relations initiatives.
My culinary experience has offered me the opportunity to work with The Culinary Institute of America in developing a social media and content strategy for their newest branch campus in Napa, CA.
I am currently with WX Brands as a Digital Marketing Associate, assisting the spirits manufacturer and distributor in leading their proprietary brand portfolio's e-commerce and social media efforts.
I look forward to connecting with you.
June 2018 - present
Digital Marketing Associate, WX Brands
Generated over $81k in revenue through online and email marketing campaigns
Established website and email marketing best practices for brand portfolio, evaluating, reporting, and optimizing for improvement, including web and mobile user experience, competitor analysis, website, and email statics
Managed social media and e-commerce efforts including e-mail campaign creative requests, digital agency, and contractors assisting with content development
Developed a shared e-commerce and social media calendar to facilitate cross-departmental project management
Executed paid social media advertising campaigns in conjunction with out-of-home advertising generating 1.2 million impressions, leads, brand awareness, and online engagement
October 2013 - April 2017
Social Media Marketing & Public Relations Coordinator, Meyer Corporation
Managed social media communities including customer service, content development (graphic design and video assets), and email marketing program for CakeBossBaking.com and PotsandPans.com
Developed +12 content marketing and lead generation campaigns and sweepstakes resulting in +18 million impressions, +24,000 email opt-ins, +50% community growth, an average CTR 3.9%, 2.2% average engagement
Collaborated with creative agency, content developers, influencers (bloggers/chefs), retail partners, and consumers to create content including recipes, infographics, GIFs, galleries, and videos
Founded the first-ever National Cooking Day to educate and encourage healthier cooking habits; campaign designed to drive traffic to and raise awareness of PotsandPans.com and all brands in the Meyer product portfolio
Leveraged social communities for consumer insights benefiting product development efforts
April 2009 - May 2012
Media & Marketing Manager
Supported email and social media marketing initiatives for agency sales and client marketing efforts
Budgeted for and developed creative content for client marketing initiatives
Secured online press for the agency to improve search engine ranking and lead generation efforts
Created sales and marketing collateral for CEO including case studies, multimedia presentations, video reels, agency announcements, sales decks, and newsletters using Constant Contact
Reported ROI summarizing the value of confirmed press and product placement hits secured within entertainment properties (music videos/feature films/TV programming) estimated at a nearly $20 to $25 million for over 20 consumer brands
General Assembly, Digital Marketing Intensive
Gained proficiency in social advertising using Facebook, Google AdWords, and Google Analytics to find meaning in user behavior
Developed and planned a digital campaign driven by data and paid‐search strategies — and measured by key performance indicators
Subject matters included SEO, SEM, PPC, content planning and digital campaign development, user research, and audience profiling
University of San Francisco, Master Certificate in Internet Marketing
Explored the relationship between traditional, digital and social media marketing and how they may work together to achieve campaign objectives
Developed an understanding of targeting specific audiences with tailored strategies, tactics and messaging
Gained an understanding of the tools that help execute the process of building, growing and evaluating marketing efforts
The American University of Rome, Bachelor of Arts in Communication
Explored the history of various theoretical and practical aspects of creating, transmitting and analyzing information flow between and amongst individuals, groups, organizations, and societies through various media
Developed a deep understanding of communication theory and how it applies to intercultural, organizational, mass media, and diverse audiences